Better Than An IV Of Coffee

Meet the new member of the Woodwardesign team, Bean. We found Bean at the Brattleboro Food Co-op but he originally hails from Dean’s Beans.

He is a dark chocolate covered coffee bean. He adds a great amount of energy to the office when we feel a little sleepy. He makes us happy when we are blue and he makes us all talk a little faster.

He does have family, so if you are looking for someone to add to your office you can find them at the Co-op or at deansbeans.com.

Okay, we are gonna go run 30 laps around the track now.

With Peppers And Mushrooms And . . .

We have teamed up with a wood-fire pizza catering company named Rigani. We sat down with them to talk about the kind of feel they wanted and who their target audience is.

Fresh, approachable, and sophisticated are the words that were used to sum up Rigani. Our job was to turn those adjectives into a logo that represented them accurately.

We showed them eight concepts, each with a different personality that touched on an aspect of their business.

They narrowed it down to the top two and couldn't decide. Our next step in the logo process is to place the logos on something to show them in use. For Rigani we placed them on the side of a truck in a photo so they could envision what it would look like in real life. Once that was done the winner was chosen.

Ta Da!

Make sure the check their Facebook page out. www.facebook.com/Rigani-Wood-Fired-Pizza.

So what do you like on your pizza?

She Has A Cat Named Moo? Yeah, We're Sold

Artists get inspired in all sorts of ways. Magazines, fashion, news, life in general. Blogs are also a great way to get inspiration. They are a peak into someone's head. A blog can expose you to a world that you may never have known.

We stumbled upon a blog (speaking of stumbled upon, have you seen that site? stumbleupon.com) that is full of imagination and color. Whimsy and happiness. Just the kind of inspiration needed during the winter months. The blog is called Color Me Katie. Click on the links Paper and Street Art to see her creative work. It is sure to make you smile.

Hope this colors your winter blues.

Never Take The Top Off A Fast Food Hamburger

Presentation is everything. You know that when something is presented well and professionally, the assumption is that the company, product, or service is of good quality.

Having your design work done by a company who knows the elements of design, pays attention to detail, and takes the time to understand who you are and what your message needs to be is an investment that will pay rich dividends.

A great presentation gets you through the door and sets you apart from and ahead of the competition.

Which burger would you want representing you? Yeah . . . that's what we thought.

What We Do Works, For Real!

We often get told that our work is beautiful, creative and unique to the client. We get thank yous and develop friendships with our clients. We are told that they get a positive response from customers, students, etc. and our clients come back to us for future projects, and here, on bloggy, we have some hard evidence that what we do works. It was for the Marlboro College Graduate School logo, website, and marketing material. (You can check our work out here : www.gradschool.marlboro.edu)

Well here it is. CSI status. THE evidence:

“Marlboro College Graduate School worked with Woodwardesign to re-brand its print and online materials. One of the primary goals of the new collateral was to drive more traffic to the web. In the 15-month time span following completion of the work, traffic to the web site from new visitors doubled; while both the fall 2010 and winter 2011 intakes experienced their best enrollments in 5 years.

“We conducted a lengthy RFP evaluation before ultimately selecting Woodward. We liked their aesthetic, we liked their process, and we just plain liked them.”

—Chris Lenois, Director of Marketing, Marlboro College

High Five!

New Years Resolution

Here we are. A new year. The time when we all say, “I'm going to lose some weight,” “I’m going to get more organized.”. . . yada, yada, yada. Well, here at Woodwardesign, our new year’s resolution is to pay more attention to our neglected child . . . . our blog.

Poor blog . . . such a good little blog. So, THIS year we are going to blog more so we can keep in touch. Here it is. The first blog of the year. Enjoy, our friends!

Everyone around here has gotten the exercise bug. Jeff and Falyn have begun spinning and Carrie is now a certified Zumba instructor. It really has lifted the mood around the office. And we feel less guilty eating Twix bars.

We have teamed up with a few people who are into fitness as well.

We developed a new logo for Durga Fitness. Durga’s owner, Zephyr Soun, is a personal trainer who also teaches group bootcamp and spin classes. Durga means “the invincible one” and is depicted by a goddess. With this logo we created a goddess form with two different colors intertwining to represent the energy of trainer and client working together—something that’s a big part of Zephyr’s work.

You can check out the website we designed at www.durgafitness.com

Another company we paired up with was Sprockets Cycle Studio in Bellows Falls. Owner, Joanna Albright, already had a logo and color palette but needed a simple website.

We worked with their current look and budget and created an easy-to-navigate and attractive sight.

To see their whole site click sprocketscyclestudio.com.

Cheers to health and blogging!

Falyn, Carrie, and Jeff

Wicked Sweet Logos

Hey everyone!

It’s been a while and that’s because we’ve been working hard on a number of projects including these exciting logos.

The North Hartland Tool Corporation is growing like crazy and needed to up their game, with a new logo, identity, and website (nhtool.com.) This logo symbolizes the company’s attention to detail and quality. They partner with other companies and the logo illustrates this partnership by having a gear within a gear within a gear.

Bodhifit is a sweet new company whose focus is spin and yoga classes. We did all their identity including logos, business cards, signage and website that will be ready to launch this summer. This logo symbolizes movement, strength and power. (bodhifit.net) One of the owners loves the logo so much, he had it tattooed on his arm.

We also redesigned the identity for the Nature Museum in Grafton, VT. We had the opportunity to design the original logo six years ago and now the update. The redesign is fun and creates a sense of movement that engages people to be alive with learning.

Along with designing The Nature Museum materials we had the opportunity to design the Pale Blue Dot event materials for them.

Pale Blue Dot was a first-time museum event named after late astronomer Carl Sagan's description of the Earth upon his seeing a photograph of the planet taken by the crew of Voyager 1.

The design engages people to think about their relationship to the natural world and its resources.

We’re also currently working on a logo, stationery, and signage for Vermont Artisan Designs in downtown Brattleboro. It hasn’t gone public yet, but we’ll be sure to show it to you when it does.

We hope you’re having a great, relaxing and creative summer!