Putney School Annual Report

We recently finished a redesign of The Putney School’s 2009 annual report.
For the first time, the annual report was done online rather than being printed.

For the past three years we’ve designed the printed version. This year, it was
important to The Putney School to cut down on postage costs and leave less of a
footprint on the planet. An online annual report was the solution.

The online design keeps the same clean, beautiful design of The Putney
School brand. The animation has smooth, graceful transitions and
numerous photos of activities throughout the past year.

We created two versions of the Annual Report: one for the general
public and one for alumni. The alumni version, which lists all the donors
and has a search function to find donor names quickly, is password protected
and non-searchable by the general public (and nasty webcrawlers).

It was a fun project that not only saved Putney a significant amount
on postage and printing, but also benefitted the planet as well.



Intro homepage











Example inside pages


We hope you’ll check it out!

http://www.putneyschool.org/ar/2009/

Pet photos for a good cause

Hey Everyone:

The coming two weekends Woodwardesign is going to team up with One Stop Country Pet Store in Brattleboro and Keene to make portraits of your beautiful pets. Half of the money raised will go to local charities in Bratt and Keene that care for pets in need.

If you'd like more details, and to see some really cute pets (but not as cute as yours), check out our photo blog:

http://jeffwoodwardphotography.blogspot.com/

We Graduated

It is back to school time and for the students going back to Marlboro College Graduate Center, things have changed.

It is no longer the Graduate Center but the Graduate School. And, with a new name comes a new look.

We worked with a wonderful team on the school’s rebranding process. After a thorough research process, including focus groups with various audiences, conversations with a number of stakeholders, and competitor research, we presented a design direction brief based on all that we’d learned.

We discovered that it was important for the Graduate School to be connected with the better-known undergraduate school, Marlboro College, but to have its own identity. We considered several ways of doing this—font usage, color choice, and variations of the undergraduate logo. We decided to use the same font for the words Marlboro College as the undergraduate uses, use a san serif font that is used in the undergraduate viewbook (we were also able to design that!), and use a similar color palette.

This provided the connection we wanted. Then it was time to create a mark that was strictly for the Graduate School. We presented about 10 options and two rose to the top. After careful consideration they selected the finalist.

The logo represents both the undergraduate and graduate schools. The small house on the left symbolizes the undergraduate campus, and the large building on the right indicates the Graduate School building in downtown Brattleboro. It can also be interpreted as “graduating” from one school to the next, or even taking the next step in your life. How do you interpret it?

Once we were finished with the logo process, it was time to give the logo a home. We proceeded to layout their business cards, letterhead, envelopes, marketing brochures, and trade show booth. We also were able to give it a home where many people world-wide would be able to view it.

We designed their new website. This also involved a lot of research into usability and functionality with a number of user audiences. The end result is a visually beautiful site that is logically organized and easy to navigate. What a great opportunity to work on such a fun project for a wonderful school!

Check it out! gradschool.marlboro.edu

Let's Integrate

Hello again!

We have been working hard on a number of projects and this particular one is really exciting to share.

For over a year we’ve been working with a renewable energy company called Integrated Solar here in Brattleboro, Vermont. They are fun to work with and we believe in what they are doing.

This is the logo we created for them when we first started our relationship. It symbolizes renewing, recycling, and the elements. They design and install all kinds of renewable energy systems and needed something that illustrated that.

We also designed icons for the systems that they offer. This helps further their brand recognizability and provides the customer with a visual for what the system is.

But this, this is the new and exciting project that we just finished! It is the Integrated Solar website. We incorporated their icons and color palette into a fun and usable sight. Check it out!

www.isasolar.com

Everyone is doing it

Hello Everyone and welcome to the Woodwardesign blog! It is here that you will find out what our team is doing both professionally and, well, not so professionally. You can check out this page to find out what we are currently working on, what we are doing in our spare time and what is making us smile.

Carrie just got back from Wisconsin where she was visiting family and friends. We can't wait to hear all about it. She always has great stories to share.

Jeff is preparing himself for a photography workshop taking place in Santa Fe, New Mexico with Keith Carter. We can't wait to see what he brings back with him. You will be able to hear all about it on his photography blog, http://jeffwoodwardphotography.blogspot.com/.

Falyn is going to be laying on the beach reading a good book, whenever mother nature decides to stop showering us with her love... anytime now, really.

As for our design, we just finished working on the new identity for Altiplano, a great store on Elliot Street in Brattleboro.

Here is their new logo. This illustration is the Quetzal which is the national bird of Guatemala. Altiplano makes beautiful fair trade bags and jewelry in Guatemala. They wanted something that would appeal to many people and pay homage to the country that means so much to them.

On the business card we juxtaposed the graphic styled bird with more illustrative flowers. The bird has a strong sense of motion and the way these flowers are positioned give them a similar feel.

A hangtag is put on all their wonderful bags. The flowers are similar to the business card so that there is a recognizable similarity but also differentiates the pieces. By doing this, the design stays fresh and unifies all their materials.

A jewelry card accompanies each piece of jewelry they sell. On the back of the jewelry card, as well as the hangtags, is an explanation of their process and business ethics.

Feel free to leave comments. Thanks for taking the time to look!