Woodwardesign Is Buzzing

Woodwardesign is jamming this month with lots of great projects. Everyone is coming out of hibernation and is ready to start their design projects.

We have the much anticipated alumni magazine Potash Hill commencement issue for Marlboro college, a new logo and naming process for a local council on aging organization followed by a website, the course overview and Summer Abroad catalogs for the SIT Study Abroad, reunion brochures for Dartmouth College, websites for A’s Auto and Vermont Films, and the new collateral and website for Windham and Windsor Housing Trust. Whew!

We love when the warm weather rolls around and green grass and new jobs come up. Not to mention the four-day work week next week. Hope you have a great July 4th!

So Wytty

We are working with an exciting new company. They are smart and understand design. Funny and witty. Just the kind of client we love!

Adroyt is a new social media company that works with design companies all over the world to help them get their word out using social media platforms like Twitter and blogs.

They are savvy, know exactly what they are doing and already have some great clients—and are growing each day.

We were psyched to have the opportunity to work with them on their identity and be a part of such a successful company.

Here it is . . . drum roll . . .

This logo signifies the conversations that adroyt creates for their clients. The elements within the talk bubble illustrate the fact that their social media puts a human face on the company, and leads to dynamic and honest conversations.

They chose to set themselves apart with the different spelling of adroyt because their business is all about the why.

Check out their blog at adroyt.com

It's Like New Years Eve Up In Here

At Woodwardesign we like to celebrate things. A great meeting, a completion of a job, warm weather . . . you get the idea. Sometimes we do this with a bottle of champagne. Now we don’t booze it all the time but when it is warranted, we like to acknowledge a job well done. We also like to celebrate with our clients when a job has finished. This is often a lunch out.

Our latest celebration was for a logo presentation. We will show you that logo soon but for now it is top secret. The client loved all the concepts and is really excited about the final choice.

You will have to stay tuned to see the beautiful logo that deserved the clinking of glasses!

Celebrating a job well done keeps up morale and gives us a sense of accomplishment. How do you celebrate?

Better Than An IV Of Coffee

Meet the new member of the Woodwardesign team, Bean. We found Bean at the Brattleboro Food Co-op but he originally hails from Dean’s Beans.

He is a dark chocolate covered coffee bean. He adds a great amount of energy to the office when we feel a little sleepy. He makes us happy when we are blue and he makes us all talk a little faster.

He does have family, so if you are looking for someone to add to your office you can find them at the Co-op or at deansbeans.com.

Okay, we are gonna go run 30 laps around the track now.

With Peppers And Mushrooms And . . .

We have teamed up with a wood-fire pizza catering company named Rigani. We sat down with them to talk about the kind of feel they wanted and who their target audience is.

Fresh, approachable, and sophisticated are the words that were used to sum up Rigani. Our job was to turn those adjectives into a logo that represented them accurately.

We showed them eight concepts, each with a different personality that touched on an aspect of their business.

They narrowed it down to the top two and couldn't decide. Our next step in the logo process is to place the logos on something to show them in use. For Rigani we placed them on the side of a truck in a photo so they could envision what it would look like in real life. Once that was done the winner was chosen.

Ta Da!

Make sure the check their Facebook page out. www.facebook.com/Rigani-Wood-Fired-Pizza.

So what do you like on your pizza?

She Has A Cat Named Moo? Yeah, We're Sold

Artists get inspired in all sorts of ways. Magazines, fashion, news, life in general. Blogs are also a great way to get inspiration. They are a peak into someone's head. A blog can expose you to a world that you may never have known.

We stumbled upon a blog (speaking of stumbled upon, have you seen that site? stumbleupon.com) that is full of imagination and color. Whimsy and happiness. Just the kind of inspiration needed during the winter months. The blog is called Color Me Katie. Click on the links Paper and Street Art to see her creative work. It is sure to make you smile.

Hope this colors your winter blues.

Never Take The Top Off A Fast Food Hamburger

Presentation is everything. You know that when something is presented well and professionally, the assumption is that the company, product, or service is of good quality.

Having your design work done by a company who knows the elements of design, pays attention to detail, and takes the time to understand who you are and what your message needs to be is an investment that will pay rich dividends.

A great presentation gets you through the door and sets you apart from and ahead of the competition.

Which burger would you want representing you? Yeah . . . that's what we thought.

Wicked Sweet Logos

Hey everyone!

It’s been a while and that’s because we’ve been working hard on a number of projects including these exciting logos.

The North Hartland Tool Corporation is growing like crazy and needed to up their game, with a new logo, identity, and website (nhtool.com.) This logo symbolizes the company’s attention to detail and quality. They partner with other companies and the logo illustrates this partnership by having a gear within a gear within a gear.

Bodhifit is a sweet new company whose focus is spin and yoga classes. We did all their identity including logos, business cards, signage and website that will be ready to launch this summer. This logo symbolizes movement, strength and power. (bodhifit.net) One of the owners loves the logo so much, he had it tattooed on his arm.

We also redesigned the identity for the Nature Museum in Grafton, VT. We had the opportunity to design the original logo six years ago and now the update. The redesign is fun and creates a sense of movement that engages people to be alive with learning.

Along with designing The Nature Museum materials we had the opportunity to design the Pale Blue Dot event materials for them.

Pale Blue Dot was a first-time museum event named after late astronomer Carl Sagan's description of the Earth upon his seeing a photograph of the planet taken by the crew of Voyager 1.

The design engages people to think about their relationship to the natural world and its resources.

We’re also currently working on a logo, stationery, and signage for Vermont Artisan Designs in downtown Brattleboro. It hasn’t gone public yet, but we’ll be sure to show it to you when it does.

We hope you’re having a great, relaxing and creative summer!

Putney School Annual Report

We recently finished a redesign of The Putney School’s 2009 annual report.
For the first time, the annual report was done online rather than being printed.

For the past three years we’ve designed the printed version. This year, it was
important to The Putney School to cut down on postage costs and leave less of a
footprint on the planet. An online annual report was the solution.

The online design keeps the same clean, beautiful design of The Putney
School brand. The animation has smooth, graceful transitions and
numerous photos of activities throughout the past year.

We created two versions of the Annual Report: one for the general
public and one for alumni. The alumni version, which lists all the donors
and has a search function to find donor names quickly, is password protected
and non-searchable by the general public (and nasty webcrawlers).

It was a fun project that not only saved Putney a significant amount
on postage and printing, but also benefitted the planet as well.



Intro homepage











Example inside pages


We hope you’ll check it out!

http://www.putneyschool.org/ar/2009/

Pet photos for a good cause

Hey Everyone:

The coming two weekends Woodwardesign is going to team up with One Stop Country Pet Store in Brattleboro and Keene to make portraits of your beautiful pets. Half of the money raised will go to local charities in Bratt and Keene that care for pets in need.

If you'd like more details, and to see some really cute pets (but not as cute as yours), check out our photo blog:

http://jeffwoodwardphotography.blogspot.com/

We Graduated

It is back to school time and for the students going back to Marlboro College Graduate Center, things have changed.

It is no longer the Graduate Center but the Graduate School. And, with a new name comes a new look.

We worked with a wonderful team on the school’s rebranding process. After a thorough research process, including focus groups with various audiences, conversations with a number of stakeholders, and competitor research, we presented a design direction brief based on all that we’d learned.

We discovered that it was important for the Graduate School to be connected with the better-known undergraduate school, Marlboro College, but to have its own identity. We considered several ways of doing this—font usage, color choice, and variations of the undergraduate logo. We decided to use the same font for the words Marlboro College as the undergraduate uses, use a san serif font that is used in the undergraduate viewbook (we were also able to design that!), and use a similar color palette.

This provided the connection we wanted. Then it was time to create a mark that was strictly for the Graduate School. We presented about 10 options and two rose to the top. After careful consideration they selected the finalist.

The logo represents both the undergraduate and graduate schools. The small house on the left symbolizes the undergraduate campus, and the large building on the right indicates the Graduate School building in downtown Brattleboro. It can also be interpreted as “graduating” from one school to the next, or even taking the next step in your life. How do you interpret it?

Once we were finished with the logo process, it was time to give the logo a home. We proceeded to layout their business cards, letterhead, envelopes, marketing brochures, and trade show booth. We also were able to give it a home where many people world-wide would be able to view it.

We designed their new website. This also involved a lot of research into usability and functionality with a number of user audiences. The end result is a visually beautiful site that is logically organized and easy to navigate. What a great opportunity to work on such a fun project for a wonderful school!

Check it out! gradschool.marlboro.edu

Let's Integrate

Hello again!

We have been working hard on a number of projects and this particular one is really exciting to share.

For over a year we’ve been working with a renewable energy company called Integrated Solar here in Brattleboro, Vermont. They are fun to work with and we believe in what they are doing.

This is the logo we created for them when we first started our relationship. It symbolizes renewing, recycling, and the elements. They design and install all kinds of renewable energy systems and needed something that illustrated that.

We also designed icons for the systems that they offer. This helps further their brand recognizability and provides the customer with a visual for what the system is.

But this, this is the new and exciting project that we just finished! It is the Integrated Solar website. We incorporated their icons and color palette into a fun and usable sight. Check it out!

www.isasolar.com

Everyone is doing it

Hello Everyone and welcome to the Woodwardesign blog! It is here that you will find out what our team is doing both professionally and, well, not so professionally. You can check out this page to find out what we are currently working on, what we are doing in our spare time and what is making us smile.

Carrie just got back from Wisconsin where she was visiting family and friends. We can't wait to hear all about it. She always has great stories to share.

Jeff is preparing himself for a photography workshop taking place in Santa Fe, New Mexico with Keith Carter. We can't wait to see what he brings back with him. You will be able to hear all about it on his photography blog, http://jeffwoodwardphotography.blogspot.com/.

Falyn is going to be laying on the beach reading a good book, whenever mother nature decides to stop showering us with her love... anytime now, really.

As for our design, we just finished working on the new identity for Altiplano, a great store on Elliot Street in Brattleboro.

Here is their new logo. This illustration is the Quetzal which is the national bird of Guatemala. Altiplano makes beautiful fair trade bags and jewelry in Guatemala. They wanted something that would appeal to many people and pay homage to the country that means so much to them.

On the business card we juxtaposed the graphic styled bird with more illustrative flowers. The bird has a strong sense of motion and the way these flowers are positioned give them a similar feel.

A hangtag is put on all their wonderful bags. The flowers are similar to the business card so that there is a recognizable similarity but also differentiates the pieces. By doing this, the design stays fresh and unifies all their materials.

A jewelry card accompanies each piece of jewelry they sell. On the back of the jewelry card, as well as the hangtags, is an explanation of their process and business ethics.

Feel free to leave comments. Thanks for taking the time to look!