We have teamed up with a wood-fire pizza catering company named Rigani. We sat down with them to talk about the kind of feel they wanted and who their target audience is.
Fresh, approachable, and sophisticated are the words that were used to sum up Rigani. Our job was to turn those adjectives into a logo that represented them accurately.
We showed them eight concepts, each with a different personality that touched on an aspect of their business.
They narrowed it down to the top two and couldn't decide. Our next step in the logo process is to place the logos on something to show them in use. For Rigani we placed them on the side of a truck in a photo so they could envision what it would look like in real life. Once that was done the winner was chosen.
Ta Da!
So what do you like on your pizza?
Mmmmm... pizza is yummy.
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