So Wytty

We are working with an exciting new company. They are smart and understand design. Funny and witty. Just the kind of client we love!

Adroyt is a new social media company that works with design companies all over the world to help them get their word out using social media platforms like Twitter and blogs.

They are savvy, know exactly what they are doing and already have some great clients—and are growing each day.

We were psyched to have the opportunity to work with them on their identity and be a part of such a successful company.

Here it is . . . drum roll . . .

This logo signifies the conversations that adroyt creates for their clients. The elements within the talk bubble illustrate the fact that their social media puts a human face on the company, and leads to dynamic and honest conversations.

They chose to set themselves apart with the different spelling of adroyt because their business is all about the why.

Check out their blog at adroyt.com

It's Like New Years Eve Up In Here

At Woodwardesign we like to celebrate things. A great meeting, a completion of a job, warm weather . . . you get the idea. Sometimes we do this with a bottle of champagne. Now we don’t booze it all the time but when it is warranted, we like to acknowledge a job well done. We also like to celebrate with our clients when a job has finished. This is often a lunch out.

Our latest celebration was for a logo presentation. We will show you that logo soon but for now it is top secret. The client loved all the concepts and is really excited about the final choice.

You will have to stay tuned to see the beautiful logo that deserved the clinking of glasses!

Celebrating a job well done keeps up morale and gives us a sense of accomplishment. How do you celebrate?

Better Than An IV Of Coffee

Meet the new member of the Woodwardesign team, Bean. We found Bean at the Brattleboro Food Co-op but he originally hails from Dean’s Beans.

He is a dark chocolate covered coffee bean. He adds a great amount of energy to the office when we feel a little sleepy. He makes us happy when we are blue and he makes us all talk a little faster.

He does have family, so if you are looking for someone to add to your office you can find them at the Co-op or at deansbeans.com.

Okay, we are gonna go run 30 laps around the track now.

With Peppers And Mushrooms And . . .

We have teamed up with a wood-fire pizza catering company named Rigani. We sat down with them to talk about the kind of feel they wanted and who their target audience is.

Fresh, approachable, and sophisticated are the words that were used to sum up Rigani. Our job was to turn those adjectives into a logo that represented them accurately.

We showed them eight concepts, each with a different personality that touched on an aspect of their business.

They narrowed it down to the top two and couldn't decide. Our next step in the logo process is to place the logos on something to show them in use. For Rigani we placed them on the side of a truck in a photo so they could envision what it would look like in real life. Once that was done the winner was chosen.

Ta Da!

Make sure the check their Facebook page out. www.facebook.com/Rigani-Wood-Fired-Pizza.

So what do you like on your pizza?

She Has A Cat Named Moo? Yeah, We're Sold

Artists get inspired in all sorts of ways. Magazines, fashion, news, life in general. Blogs are also a great way to get inspiration. They are a peak into someone's head. A blog can expose you to a world that you may never have known.

We stumbled upon a blog (speaking of stumbled upon, have you seen that site? stumbleupon.com) that is full of imagination and color. Whimsy and happiness. Just the kind of inspiration needed during the winter months. The blog is called Color Me Katie. Click on the links Paper and Street Art to see her creative work. It is sure to make you smile.

Hope this colors your winter blues.

Never Take The Top Off A Fast Food Hamburger

Presentation is everything. You know that when something is presented well and professionally, the assumption is that the company, product, or service is of good quality.

Having your design work done by a company who knows the elements of design, pays attention to detail, and takes the time to understand who you are and what your message needs to be is an investment that will pay rich dividends.

A great presentation gets you through the door and sets you apart from and ahead of the competition.

Which burger would you want representing you? Yeah . . . that's what we thought.

What We Do Works, For Real!

We often get told that our work is beautiful, creative and unique to the client. We get thank yous and develop friendships with our clients. We are told that they get a positive response from customers, students, etc. and our clients come back to us for future projects, and here, on bloggy, we have some hard evidence that what we do works. It was for the Marlboro College Graduate School logo, website, and marketing material. (You can check our work out here : www.gradschool.marlboro.edu)

Well here it is. CSI status. THE evidence:

“Marlboro College Graduate School worked with Woodwardesign to re-brand its print and online materials. One of the primary goals of the new collateral was to drive more traffic to the web. In the 15-month time span following completion of the work, traffic to the web site from new visitors doubled; while both the fall 2010 and winter 2011 intakes experienced their best enrollments in 5 years.

“We conducted a lengthy RFP evaluation before ultimately selecting Woodward. We liked their aesthetic, we liked their process, and we just plain liked them.”

—Chris Lenois, Director of Marketing, Marlboro College

High Five!